Joy The Store

Art direction · Design · Photography · Motion Graphics

Joy the Store supporting Senior Designer and Creative Director, working closely with the Marketing team to create PR materials, press day materials, event flyers, packaging design, window displays, in-store signage, wayfinding, event giveaways, gifting, partnership events and marketing materials.

Waterloo store opening launch involved creating marketing materials to hand out and promote the new store opening in Waterloo station. This included promo flyers, oyster card holders, discount promotion cards, poster adverts, and in-store illustration decor. The art direction for the marketing materials of the launch were influenced by retro/vintage train station tickets, signage and stamps, keeping to the Joy brand tone and style. Design overview from concept to print production, ensuring the artwork are print ready and quality check on print deliverables for the launch event.